Canon today, as rumored, have announced the new generation 5D Mark IV DSLR camera. This comes along with two new L-series lenses; the Canon EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens and the EF 24-105mm f/4L IS II USM Standard Zoom Lens. There is also a new Battery Grip the BG-E20 to go with the new 5D Mark IV.

There are few surprises in this release as most of the information had been leaked in advance. One point of interest is a new max native ISO setting of 32000, up from the 5D Mark III of 25600. The new Dual Pixel RAW, in-camera Digital Lens Optimizer during JPEG shooting and Diffraction Correction technologies are new features that we will get to know more about in due time.

It remains to be seen if the new video features will inspire more people to shoot video. Currently not many still photographers bother with video, but with 4K 30p along with Dual Pixel Servo focus and 4K still frame-grab it may well do so.

The full launch showcase is available at see legendary.

Perhaps the surprise in this launch is the price the new camera is attracting:

      US $3499
      UK £3599
      EU €4065

Now, I always thought the UK/EU payed a premium for most things over the US but this is now much worse. If you take the average current exchange rate you get these dollar prices:

      US $3499
      UK $4679
      EU $4512

So let me see, $1180 pays for a weekend in New York, pick up a 5D Mk iv in B&H and still have money left for return postage if it goes wrong, which it won’t of course. That’s just for body only, add a lens and take the wife/hubby too. Everyones a winner.

Now true, the UK are offering a £200 trade-in deal but that just gives you what you would get for selling your camera on eBay. Quicker deal maybe, but doesn’t effect the fact that this is grey-market heaven.

So this camera does ‘RAW’ in so many different ways. Enjoy.