sony alpha a9 front

For the last few decades, Nikon and Canon have sewn up the sports photography market. Especially Canon with its long prime lens collection and its professional service network. Sony has coveted this position for a long time but has had to wait for the technological advantage to grow before really challenging. Well here it is, the real challenger has appeared in the guise of the Mirrorless Sony Alpha A9 camera.

sony-a6500-front-right

Mirrorless cameras are coming through thick and fast as manufacturers try to gain market share from the waning DSLR sales. Sony is relentless at chasing top spot and have made what must be one of the quickest upgrades of them all. The Sony a6300 was released on 3rd Feb 2016 and yet here we have the new Sony a6500 released just 8 months later. Why?

It's likely that sales of the a6300 have been less than spectacular and pressure is mounting from new releases such as the FujiFilm XT-2 and Canon M5. Although they would not know the details of the competition when they decided to develop the new model they could guess the pressure would be on. So sitting on any new technology just to avoid upsetting those who have just bought is no longer an option.

So what new technology has been added to the a6500 to justify an early launch?