Expectations

May is normally a holding month in camera shipments following the main push in April. Since April was well below par, May needed to be a strong month to meet the northern hemisphere summer holiday demand. Sadly, on April 16th a series of earthquakes in Kumamoto Prefecture, South Japan...

Read More...

Expectations

April is normally a month of growth where we expect a major push for the summer market. With March being ahead of expectations it may be that April would correct for that. The other problem to deal with was the earthquake that affected camera production, would that that be visible thi...

Read More...

Expectations

Last month, Feb 2016, bucked the normal camera shipment pattern and we had significant falls in shipments from the previous month. Would this fall continue or would we see a recovery to make up ground on poor February shipments. March is usually a steady month before the major push fo...

Read More...

Expectations

February can be a low month for camera shipments before the spring increase takes hold. This may be because of excess inventory in the distribution chain due to lower than expected holiday sales or delays in new models coming through. Sales are expected to be lower this year but a si...

Read More...

Expectations

January is usually the lowest month for camera shipments with the main winter holiday season catered for. The camera market should see a steady rise until a big push in April as the summer season kicks in. What we need to see is just how much the market has sunk over the previous year...

Read More...