January is usually the lowest month for camera shipments with the main winter holiday season catered for. The camera market should see a steady rise until a big push in April as the summer season kicks in. What we need to see is just how much the market has sunk over the previous year as we certainly expect it to do. It would, of course, be good to be surprised by a rise or even a bottoming out of the market for digital cameras.
We will take a look at the market as usual by camera type and geographical zone to get the bigger picture. The DSLRs vs Mirrorless Interchangeable Lens Cameras (MILCs) battle will also be addressed as well as the average price for each camera type and zone. Firstly, the overall global picture for January 2016 as reported by the industry body CIPA Japan.