canon eos kiss x7i japan

The Digital Camera Market sales figures from Japan have been released for April 2016. BCN publish weekly and monthly sales charts for both interchangeble lens and compact cameras in Japan. These figures come from retail sources about the actual cameras sold not just produced or shipped. They account for over 50% of total sales in Japan and so are regarded as an accurate indicator of what has sold.

These figures give valuable insight as to which brands are leading the camera markets, at least in Japan. No sales figures are provided just the ranking of camera against camera. One snag with these rankings is that it treats the same camera in different kit forms as different cameras. So in the interchangeable lens camera rankings a single camera can have more than one listing. In effect a particular camera body could be the highest selling yet not be in the top spot. So we have to take that into account before listing the winners.

Top Ranking Brands for April 2016 - according to how many ranking places feature in the top 80

Interchangeable Lens Cameras

Brand Top 80 Entries Change
Canon 30 +2
Nikon 18 -5
Sony 11 +3
Olympus 9 -3
FujiFilm 5 +2
Panasonic 4 0
Pentax 3 +1

A strong showing by Canon and Sony at the expense of Nikon and Olympus.

These are the top ranking models. (US, EU)

Brand Model
Canon EOS Kiss X7i (Rebel T5i, 700D)
Canon EOS Kiss X7 (Rebel SL1, 100D)
Canon EOS Kiss X8i (Rebel T6i, 750D)
Nikon D5500
Nikon D5300
Nikon D3300
Canon EOS M3
Canon EOS 80D
Panasonic GF7
Olympus Pen Lite E-PL7

Most notable is a new entry by Canon with the new 80D.

Compact Cameras

For the compact cameras again there is a difficulty in highlighting the order because the same camera in different colors gets more than one listing. Also so many models are very similar. So these are the top selling compact cameras overlooking the color and minor differences.

Brand Top 80 Entries Change
Canon 22 0
Nikon 16 -1
Casio 12 -1
Sony 10 +1
Olympus 7 0
Panasonic 5 -1
Ricoh 4 0
FujiFilm 4 +2

Little change in the brand ranking for the compact cameras but this is the most challenging segment due to the rise in mobile phone technology.

These are the top ranking models. (US, EU)

Brand Model
Canon Powershot SX 610
Casio EXILIM EX-ZS190
Canon IXY 180
Nikon Coolpix S7000
Nikon Coolpix S3700
Canon IXY 160
Canon PowerShot SX720
Canon PowerShot SX710
Nikon Coolpix A100
Nikon Coolpix S33

The Canon Powershot SX720 with its class leading 40x zoom lens is the main event here.

Top Ranked by Type

Type Brand Model
DSLR Canon EOS Kiss X7i (Rebel T5i, 700D)
Mirrorless Canon EOS M3
Tough Nikon Coolpix S33
Bridge Nikon Coolpix P610
Expert Canon Powershot G7x

Here the Canon EOS M3 takes back the award as the best selling Mirrorless, the only growing camera type.