canon eos kiss x7 japan

The Digital Camera Market sales figures from Japan have been released for May 2016. BCN publish weekly and monthly sales charts for both interchangeble lens and compact cameras in Japan. These figures come from retail sources about the actual cameras sold not just produced or shipped. They account for over 50% of total sales in Japan and so are regarded as an accurate indicator of what has sold.

These figures give valuable insight as to which brands are leading the camera markets, at least in Japan. No sales figures are provided just the ranking of camera against camera. One snag with these rankings is that it treats the same camera in different kit forms as different cameras. So in the interchangeable lens camera rankings a single camera can have more than one listing. In effect a particular camera body could be the highest selling yet not be in the top spot. So we have to take that into account before listing the winners.

Top Ranking Brands for May 2016 - according to how many ranking places feature in the top 80

Interchangeable Lens Cameras

Brand Top 80 Entries Change
Canon 32 +2
Nikon 21 +3
Sony 9 -2
Olympus 6 -3
Panasonic 5 +1
Pentax 4 +1
FujiFilm 3 -2

A strong showing by Canon and Nikon as they regain some ground lost to Sony and Olympus last month.

These are the top ranking models. (US, EU)

Brand Model
Canon EOS Kiss X7 (Rebel SL1, 100D)
Canon EOS Kiss X8i (Rebel T6i, 750D)
Nikon D5500
Canon EOS Kiss X7i (Rebel T5i, 700D)
Nikon D3300
Nikon D5300
Olympus Pen Lite E-PL7
Canon EOS 80D
Panasonic GF7
Canon EOS M3

Most notable is the drop for the EOS Kiss X7i (Rebel T5i, 700D), really should be buying the X8i anyway.

Compact Cameras

For the compact cameras again there is a difficulty in highlighting the order because the same camera in different colors gets more than one listing. Also so many models are very similar. So these are the top selling compact cameras overlooking the color and minor differences.

Brand Top 80 Entries Change
Canon 20 -2
Casio 17 +5
Nikon 16 0
Sony 10 0
Olympus 5 -2
Panasonic 4 -1
Ricoh 4 0
FujiFilm 4 0

Casio are the big winner in this sector. This is however a dying sector and one that camera companies will be focuses on less and less over the next few years as other devices take this market.

These are the top ranking models. (US, EU)

Brand Model
Canon IXY 180
Canon Powershot SX 610
Canon PowerShot SX720
Nikon Coolpix A100
Nikon Coolpix S7000
Nikon Coolpix S3700
Sony Cyber-shot WX350
Olympus Stylus SH-3

The Canon Powershot SX720 with its class leading 40x zoom lens is the main event here. Whilst Casio do well in the Japanese market they have no presence in cameras in the English speaking zones.

Top Ranked by Type

Type Brand Model
DSLR Crop sensor Canon EOS Kiss X7 (Rebel SL1, 100D)
DSLR Full-frame Canon EOS 6D
Mirrorless Olympus Pen Lite E-PL7
Tough Nikon Coolpix S33
Bridge Nikon Coolpix P610
Expert Canon Powershot G7x Mkii

Canon, Nikon and Olympus show the Japanese do love their 'true' camera companies.